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28 Business Thinkers Who Changed the World The Management Gurus and Mavericks Who Changed the Way We Think about Business-Rhymer Rigby
28 Business Thinkers Who Changed the World The Management Gurus and Mavericks Who Changed the Way We Think about Business  
by Rhymer Rigby (Author)
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Publisher : Kogan Page
Publish date : 08-Jun-2011
Category :
Mediatype :
Binding : Paperback
Availability : InStock, Order now ships within 2-3 business days
List Price :   Rs. 395
15%   
off    
Greenleaf Price :  Rs. 336
You Save :  Rs. 59
ISBN : 9780749462390 / Indian ISBN 13: 9780749462390
Pages : 232
Book Summary : 28 Business Thinkers Who Changed the World The Management Gurus and Mavericks Who Changed the Way We Think about Business
28 Business Thinkers Who Changed the World is a guide to the people who have shaped the way we do business today.  Some are great intellectuals while others are "gut instinct" types.  Some want to change the world while others want money and power.

With energy and wit, Rhymer Rigby takes readers through the top business brains of our time to show the human behind the headlines, highlighting world industry leaders such as Steve Jobs, Warren Buffet, Sam Walton, Jeff Bezos and Bill Gates. With discussions on the influential people behind successful companies such as McDonalds, Sony, Southwest Airlines and Starbucks, he describes the oversized impact of their businesses on the world today.

This book offers profiles on the great minds of the modern capitalist world. From Oprah to Mark Zuckerberg, Rhymer Rigby describes how they made it, the risks they took and the legacy they leave behind.

TABLE OF CONTENTS:
Chapter One Steve Jobs
Chapter Two Richard Branson
Chapter Three Warren Buffett
Chapter Four Jeff Bezos
Chapter Five The Google Duo (Sergey Brin and Larry Page)
Chapter Six Sir Tim Berners-Lee
Chapter Seven Anita Roddick
Chapter Eight Ray Kroc
Chapter Nine Rupert Murdoch
Chapter Ten Peter Drucker
Chapter Eleven Ingvar Kamprad
Chapter Twelve Oprah
Chapter Thirteen Sam Walton
Chapter Fourteen Mary Kay Ash
Chapter Fifteen Bill Gates
Chapter Sixteen David Ogilvy
Chapter Seventeen Meg Whitman
Chapter Eighteen Mark Zuckerberg
Chapter Nineteen Howard Schultz
Chapter Twenty Jack Welch
Chapter Twenty One Michael Dell
Chapter Twenty Two Tom Peters!
Chapter Twenty Three Ricardo Semler
Chapter Twenty Four Herb Kelleher
Chapter Twenty Five Andy Grove
Chapter Twenty Six Roman Abramovich
Chapter Twenty Seven George Soros
Chapter Twenty Eight Akio Morita
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