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Amuls India Based On 50 Years of Amul Advertising-Gujarat Co-operative Milk Marketing
Amuls India Based On 50 Years of Amul Advertising  
by Gujarat Co-operative Milk Marketing (Author)
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Publisher : Collins
Publish date : 15-May-2012
Category : Management
Mediatype : Books
Binding : Paperback
Availability : InStock, Order now ships within 2-3 business days
List Price :   Rs. 299
15%   
off    
Greenleaf Price :  Rs. 254
You Save :  Rs. 45
ISBN : 9789350291498 / Indian ISBN 13: 9789350291498
Pages : 224
Book Summary : Amuls India Based On 50 Years of Amul Advertising

The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the ‘popular’ history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages.

The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads.

Amul’s India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.

About the Contributors
The book is a compilation of contributions by many well-known personalities. The main essay is by Santosh Desai. Other contributors include Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa Dé, Sylvester DaCunha and Alyque Padamsee.

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