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Catalyst Code The Strategies Behind the Worlds Most Dynamic Companies-David S Evans, Richard Schmalensee
Catalyst Code The Strategies Behind the Worlds Most Dynamic Companies  Review
by David S Evans, Richard Schmalensee (Author)
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Publisher : Harvard Business School Press (HBS)
Publish date : 09-May-2007
Category : 3D Graphics
Mediatype : Books
Binding : Hardback
Availability : IsAvailable, Order now ships within 5-7 business days
List Price :   Rs. 1495
15%   
off    
Greenleaf Price :  Rs. 1271
You Save :  Rs. 224
ISBN : 9781422101995 / Indian ISBN 13: 9781422101995
Pages : 292
Book Summary : Catalyst Code The Strategies Behind the Worlds Most Dynamic Companies
In an economy where markets, consumers, and technology are ever-changing and increasingly interdependent, economic catalysts--businesses that bring together a number of groups who need each other and make it easy for them to work together--are essential. Think of the credit card industry. This trillion dollar industry brings merchants and consumers together. Google creates value for its customers, and makes billions for itself, by bringing searchers and advertisers together. Companies that do this right--and transform their pricing practices, incentive plans, and organizational structures--are todays power brokers. Of course, catalysts have been around as long as marketplaces. But now, more than ever, they drive the economy. Doing business in this world isnt for the faint of heart--but "Catalyst Code" maps it out, showing where the opportunities--and pitfalls--lie. "...an important book for anyone interested in understanding how breakthrough businesses can be built in todays economy." --Bill Gates Subjects Covered: Business models, Economic analysis, Growth strategy, Operations management, Pricing, Profitability analysis, Reorganization, Strategic market planning.
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