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In The Plex How Google Thinks Works and Shapes Our Lives-L J Ganser, Steven Levy
In The Plex How Google Thinks Works and Shapes Our Lives  Review
by L J Ganser, Steven Levy (Author)
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Publisher : Brilliance Audio
Publish date : 17-Mai-2011
Category : AudioBook-CD
Mediatype : Audio-Books
Binding : Audio-CD
Availability : IsAvailable, Order now ships within 5-7 business days
List Price :   Rs. 2.129
Greenleaf Price :  Rs. 2.129
You Save :  Rs. 0
ISBN : 9781455807901 / Indian ISBN 13: 9781455807901
Pages : 1
Book Summary : In The Plex How Google Thinks Works and Shapes Our Lives

The contradictions of the Internet search behemoth are teased apart in this engaging, slightly starry-eyed business history. Wired magazine writer Levy (Hackers) insightfully recaps Google's groundbreaking search engine and fabulously profitable online ad–brokering business, and elucidates the cutting-edge research and hard-nosed cost-efficiencies underlying them. He also regales readers with the "Googley" corporate culture of hip techno-capitalism: the elitist focus on braininess, the campus game rooms, the countercultural rectitude of billionaire founders Larry Page and Sergey Brin (which can read more like puerile arrogance as they roller-blade into meetings with business-suited squares). Levy's narrative updates a familiar portrait of the company, with breathless accounts of recent innovations. He offers a smart analysis of the tensions between Google's "âÇÿDon't Be Evil'" slogan and its censorship of its Chinese Web site and the privacy implications of its drive to sponge up all information—but he accepts Google's blinkered conception of e-ethics and its demands for huge tax breaks with too much complacency.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters — the Googleplex — to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google’s IPO nobody other than Google management had any idea how lucrative the company’s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.

The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers — free food and dry cleaning, on-site doctors and masseuses — and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China—Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy—and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.

About the Author
Steven Levy has covered Google for more than a decade, first at Newsweek, where he was senior editor and chief technology writer, and now at Wired, where he is senior writer. He has also written about Apple (Insanely Great and The Perfect Thing) and is the author of the classic book Hackers: Heroes of the Computer Revolution. He lives in New York with his wife and son.

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