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Marty Neumeiers Innovation Workshop Brand Strategy Design Thinking Transformation DVD-Marty Neumeiers
Marty Neumeiers Innovation Workshop Brand Strategy Design Thinking Transformation DVD  Review
by Marty Neumeiers (Author)
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Publisher : New Riders
Publish date : 01-Jan-2011
Category : DVDs
Mediatype : DVDs-CBTS
Binding : DVD
Availability : InStock, Order now ships within 2-3 business days
List Price :   Rs. 3695
15%   
off    
Greenleaf Price :  Rs. 3141
You Save :  Rs. 554
ISBN : 9780321636935 / Indian ISBN 13: 9780321636935
Pages : 1
Book Summary : Marty Neumeiers Innovation Workshop Brand Strategy Design Thinking Transformation DVD

BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION

In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling “whiteboard” books—THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY—to give you the tools you’ll need to thrive in the new economy. Using memorable principles and simple exercises, he’ll lead you and your team on a lively journey from traditional business thinking to “designful” thinking. You’ll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation.

What you’ll learn:

  • Why the old business rules no longer apply
  • How to beat the twin foes of speed and clutter
  • The modern definition of “brand”
  • How brands create barriers to competition
  • Why “charismatic” brands are more valuable
  • The three questions that can focus any company
  • How to find and harness your “onliness”
  • Why innovation depends on design thinking
  • How “making” improves “knowing” and “doing”
  • How everyone in the company can be a designer
  • The modern definition of “design”
  • Why you need to spend time in the “dragon gap”
  • The qualities that make for good design
  • How to move design up the ladder of leverage
  • How design can solve “wicked problems”
  • Why shareholder value starts with vision
  • How to activate the “corporate drivetrain”
  • How to use stories to shape company success
  • How a “metateam” can begin to connect silos
  • Why every company needs a CBO
  • The 16 levers that can jumpstart innovation

What you’ll get:
DVD with 45 minutes of content and exercises--enough activities for a one-day workshop!
Downloadable materials, including printable exercise sheets and supplementary content
iPod version of video

Marty Neumeier's INNOVATION WORKSHOP is a recent recipient of a BronzeTelly Award.

This is a video DVD.
Run time: 47 minutes
Languages: English
Closed Captioned in English

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