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Onward How Starbucks Fought for Its Life Without Losing Its Soul AudioBook CD-Howard Schultz, Joanne Gordon, Stephen Bowlby
Onward How Starbucks Fought for Its Life Without Losing Its Soul AudioBook CD  
by Howard Schultz, Joanne Gordon, Stephen Bowlby (Author)
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Publisher : HighBridge Company
Publish date : 30-Mrz-2011
Category : AudioBook-CD
Mediatype : Audio-Books
Binding : Audio-CD
Availability : IsAvailable, Order now ships within 5-7 business days
List Price :   Rs. 2.481
Greenleaf Price :  Rs. 2.481
You Save :  Rs. 0
ISBN : 9781611744910 / Indian ISBN 13: 9781611744910
Pages : 1
Book Summary : Onward How Starbucks Fought for Its Life Without Losing Its Soul AudioBook CD

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company’s ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz’s central leadership philosophy: It’s not just about winning, but the right way to win.

About the Author
HOWARD SCHULTZ joined Starbucks in 1982. He has been Chairman and CEO since 1987.

JOANNE GORDON is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and in five previous books.

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