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The Facebook Era Tapping Online Social Networks to Market Sell and Innovate 2nd Edition-Clara Shih
The Facebook Era Tapping Online Social Networks to Market Sell and Innovate 2nd Edition  
by Clara Shih (Author)
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Publisher : Pearson
Publish date : 26-Sep-2011
Category :
Mediatype :
Binding : Paperback
Availability : InStock, Order now ships within 2-3 business days
List Price :   Rs. 375
Greenleaf Price :  Rs. 319
You Save :  Rs. 56
ISBN : 9780137085125 / Indian ISBN 13: 9788131766941
Pages : 368
Book Summary : The Facebook Era Tapping Online Social Networks to Market Sell and Innovate 2nd Edition

NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!

  • Five new chapters: planning/metrics, customer service, and much more
  • New and revamped case studies
  • New guest contributions from world-class experts, such as Charlene Li
  • New, instantly actionable “To Do” lists after every chapter
  • New Facebook discussion threads and much more!

Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies.

Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches–and how to accurately measure success.

This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking.

Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns–making this the one indispensable social networking guide for every organization!

About the Author
Clara Shih, named one of Fast Company’s Most Influential Women in Technology, is CEO and founder of Hearsay Labs–a provider of social CRM software for companies to identify and engage customers across Facebook, Twitter, and other social sites. In 2007, Shih kicked off the “social CRM” movement with her Faceconnector application, the first business application on Facebook. Previously, Shih was a marketing and alliances executive at Salesforce.com, where she led partnerships with Facebook and LinkedIn. She has also worked in corporate strategy and software development at Google and Microsoft. Shih holds Bachelor’s and Master’s degrees in Computer Science and Economics from Stanford, and a Master’s degree in Internet Studies from Oxford, where she studied as a United States Marshall Scholar. She is a frequent keynote speaker at global events ranging from AlwaysOn to Web 2.0 Expo. Follow Clara on Twitter at @clarashih!

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