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The Grocers The Rise and Rise of the Supermarket Chains-Andrew Seth, Geoffrey Randall
The Grocers The Rise and Rise of the Supermarket Chains  Review
by Andrew Seth, Geoffrey Randall (Author)
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Publisher : Kogan Page
Publish date : 27-Feb-2011
Category : Marketing
Mediatype : Books
Binding : Paperback
Availability : InStock, Order now ships within 2-3 business days
List Price :   Rs. 325
15%   
off    
Greenleaf Price :  Rs. 276
You Save :  Rs. 49
ISBN : 9780749461041 / Indian ISBN 13: 9780749461041
Pages : 208
Book Summary : The Grocers The Rise and Rise of the Supermarket Chains

The Grocers is an authoritative history and analysis of the British supermarket industry, completely updated in this new edition. It describes the fiercely competitive struggle between the major players and analyses the successes and failures of well-known brands. It tells the continuous story of Britain's undoubted winner, Tesco, who is dominant in its home market and increasingly successful in international markets such as the USA, and Asda, owned by Wal-Mart, the biggest retailer in the world.

The book examines the main players in the ever-changing European market and the Wal-Mart dominated USA market. The authors identify the key factors behind success so far and the qualities that will be needed to survive and win in this evolving industry. Highlighting internet shopping and other "new ways of shopping," The Grocers discusses how challengers such as Ocado, an internet-only retailer, will create new challenges for existing companies.

The third edition covers the extensive developments that have revolutionized the grocery trade in the last 10 years, including regional players taking over established, global brands. Moreover, it examines current issues such as retailing in a recession, the rise of the hard discounters, and increasing international competition.

TABLE OF CONTENTS:
(1) Tesco
 Every little helps
 Online selling
 Diversifiation
 Sourcing
 International strategy
 Going local
 Retail Services
 Corporate Social Responsibility
 Future Performance
 The conclusion

(2) Asda
 Diversification
 Sustainability

(3) Sainsbury's
 Strategy
 The Conclusion

(4) Morrisons

(5) Waitrose
 The Partnership
 Marketing
 Online Selling: the Ocado Partnership

(6) The Second Tier
 Failing heritages
 Cheap if not yet cheerful: Aldi, Lidl, Netto, the hard discounters
 Strong niche players

(7) The Market in Europe
 European Markets: Retailers looking outwards
 National Frameworks in Europe
 The European Companies
 Format development in Europe
 The importance of the family
 Governments and legislation
 Building Brands
 Germany
 France
 Spain
 The Netherlands and Belgium
 Summary: European strengths and weaknesses
 A comparison of continental Europe with the UK
 The outlook

(8) Contrasting Fortunes in the United States
 Kroger
 Safeway
 Privately owned retail businesses
 Wal-mart
 Sustainability and corporate social responsibility

(9) The Internet and Other New Ways of Shopping
 Why should new ways of shopping be needed?
 What do we mean by 'new ways of shopping'?
 What do consumers want?
 What are retailers offering?
 Ocado
 The future

(10) Supermarkets, Society and Sustainability
 Consumers
 Diet, health and the price of food
 Food quality and safety
 Supermarkets and the town centre
 Climate change and sustainability
 The effect on suppliers

(11) Conclusions

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